Homayla is opening its wholesale channel. Sofas and armchairs compressed into a carton, so a container carries far more units and your landed cost per piece stays low.
Most premium sofa brands are heavy to move and slow to deliver. Homayla was built the other way round, because the product travels compressed and the factory is our direct partner, not a broker.
A compressed carton fits many more units in the same container than an assembled sofa. That is what makes a thin margin per unit work at volume, and it is the whole point of this programme.
The recommended retail price is the same everywhere, online and on your floor. The official site will not undercut you, and that rule is written into the agreement.
Photography, video, social assets and product data. You communicate from the first week without producing anything yourself.
Boucle, corduroy and contemporary volumes, priced well under the luxury names and well above entry level. It converts on a showroom floor.
Distributor, retailer or trade professional. Same brand, same public price, three different levels of commitment.
You buy by pallet or by full container, you import, you hold the stock and you supply your market. This is the route we prioritise for the Gulf, where a container reaches Jebel Ali in 15 to 20 days.
You display, you sell, and you decide how much stock you want to carry. Three formats, from zero risk to full margin, and you can move from one to the next.
A professional discount on your client projects, with no volume commitment. It works for a single apartment, a staging job or a full residence.
Net prices are not published. We send the full trade price list after a first call, once we know your market, your format and your volume. What is published here is the structure of the programme, so you can judge whether it is worth your time before you spend any.
Recommended retail prices are shown in Swiss francs, the reference market. Prices for the euro, sterling, dollar and dirham zones are set with the partner, at parity with the local public price. Further models exist in the catalogue and are shared on request.
There is no European warehouse in the middle. Goods are produced and held at our partner factory in China and shipped to your port. That is why the Gulf is faster to serve than Europe, and why the transit figures below read the way they do.
The factory is our direct partner, not a trading company. Production and finishing happen there, on the colourways you order.
Each piece is compressed and cartoned, then your order is consolidated into pallets or a full container.
Sea freight by default. Rail to Europe is available when speed matters more than cost.
In the standard programme you import and clear locally. Landed arrangements are possible and discussed case by case.
The order below follows how easy each market is to enter, not how much we want it. Duty and tax figures were checked in August 2026 and should be confirmed by your own broker before you commit.
Checked on 18 August 2026 against the GCC common external tariff, UAE VAT rules, Saudi customs and SABER requirements, and published sea freight schedules from China. Figures are indicative and must be confirmed by a freight forwarder before any commitment.
This is the part most direct to consumer brands get wrong when they open a wholesale channel. If the official site can undercut you with a promotion, your margin is never safe and the partnership dies within a season. So we fixed the rule before opening the channel, not after.
The full brand library, product and lifestyle, sized for your channels.
Descriptions, fabric details, colourways and packing data for your own catalogue.
Ready made social posts and ad creatives, adaptable to your market and your language.
Boucle and corduroy swatches, so your client can touch the material before ordering.
A display set financed or placed, discussed case by case when the account opens.
One person at Homayla for setup, orders and after sales. Not a ticket queue.
It depends on the door you come through. There is no minimum for a trade professional working project by project. A retailer starts with a display set and a first reassort. A distributor starts at pallet level and moves up to full containers.
We do not publish net prices. The discount grows with the account level, from a first order through to a container programme. You receive the full price list after a first call, once we know your format, your market and your volume.
Sea freight from the factory runs 15 to 20 days to Jebel Ali, 20 to 28 days to Dammam and about 50 days to Europe. Rail to Europe is roughly 18 to 25 days when speed matters. The exact schedule is confirmed with the forwarder when the order is placed.
Not today. Goods are produced and held at the factory, with no buffer stock elsewhere. For partners committing to volume we pre position stock in market, and that is precisely the kind of programme we want to build first.
In the standard distributor programme you import and clear. Landed arrangements are possible case by case. Certification differs sharply between markets, and Saudi Arabia in particular requires SABER and SASO on upholstered furniture, which is why we recommend entering it with a registered local importer.
Homayla sells direct in Europe through homayla.com, at the recommended retail price. Territory and channel are agreed before the first order, and price parity applies on both sides of the agreement.
The factory is our direct partner, so colourway and format requests are possible on volume. Raise it on the first call and we will tell you honestly what is feasible and what is not.
One form, one call. We answer every application, including the ones we decline, and we tell you why.
Your application is registered. We review it against the market you cover and come back within two working days, with the trade price list if the fit is there and a straight answer if it is not.